While it may be a “movement” it is not a fad, finally we are educating the public that the only healthy diet for our dogs is what they were designed to eat all along - it has only been in the last 50 years that processed, kibble or canned diets have been fed and the lies and propaganda from the multi-billion dollar pet food companies and conventional veterinarians has been pushed on us.  Great to hear how many people are learning the truth!  :-0